“Sufferhead” is the name of a black beer which Emeka Ogboh has brewed in local flavors in different places since 2016 and for which he develops advertising campaigns. The artist asks local people with African background about their taste preferences and combines them with the local brewery traditions to create the aroma of the beer.
His work questions traditional ideas of identity, home and national belonging. In doing so, he alludes in a subtle, sensual and humorous way to topics such as migration, foreignness, stereotypes and racism. The poster motifs have been produced during the shooting of the ”Sufferhead” promotional clip in the courtyard garden of Munich. Additionally, the scenery and the costumes refer to the historical significance of the location as the setting for the National Socialist propaganda exhibition “Degenerate Art” in 1937.
The “Munich Edition” of “Sufferhead” has been realized for the exhibition “Tell me about yesterday tomorrow” at the NS Documentation Center Munich.
Emeka Ogboh, born in 1977 in Enugu, Nigeria, lives and works in Berlin.