Blame the Algorithm

DER GREIF with Broomberg & Chanarin

12 Aug — 29 Oct 19

Billboard at Lenbachplatz

Slightly diagonal view of the billboard at Lenbachplatz. The billboard motif shows a photo on a white background. The photo depicts a man in half-profile with a bandage over his nose and cheeks. Above this, in red lettering, is the word "Good".

Blame the Algorithm, 2019 © Foto: DER GREIF

“Blame the Algorithm”, a collaboration between DER GREIF and the artist duo Broomberg & Chanarin, addresses the use of images on social media platforms.

The project encompasses several places and media: the billboard at Lenbachplatz, issue 12 of the magazine DER GREIF and the exhibition “FORUM #50” at Münchner Stadtmuseum.

For the project, Adam Broomberg and Oliver Chanarin sent out an open call for images that are too private, too quiet, too violent, too political, too subversive or too explicit to share online. Images that would never be shown on Facebook, Instagram or other social networks.

The duo sought out someone who worked as content moderator at Facebook to edit the material based on the companies rules and guidelines. He separated the GOOD (uncensored) from the BAD (censored) images. How do these mechanisms alter the way we look at images in the contemporary digital landscape? Are we all complicit to an ongoing commodification of imagery by using social media? How are these platforms designed to keep their users engaged and influence the way they look at and perceive images?

Broomberg & Chanarin are a British artist duo. Their work has recently been exhibited at Centre Pompidou, MoMA and Tate Modern. DER GREIF is an award-winning organisation for contemporary photography based in Munich.

Diagonal view of the billboard at Lenbachplatz. The billboard motif shows a red rectangle on a white background, centered in it appears the word "Censored" in white letters. Above the red rectangle in red letters appears the word "Bad".
Blame the Algorithm, 2019 © Foto: DER GREIF
Diagonal view of the billboard at Lenbachplatz. The billboard motif shows a photo on a white background. The photo depicts a man in half-profile with a bandage over his nose and cheeks. Above this, in red lettering, is the word "Good".
Blame the Algorithm, 2019 © Foto: DER GREIF

Location

Billboard at Lenbachplatz

Lenbachplatz
80333 München

Karte